European Revival Starts with the Floor: Elegant LVP Styles to Build From

You know what’s funny? People talk about European Revival like it’s some new design trend.

But the truth is… class never really left the room.

It’s just back now with a little more edge—and a whole lot more performance.

And if you’re dreaming of a space that feels like it belongs in the hills of Provence or an old Italian estate (but with a robot vacuum and a golden doodle running around), McGrath has the floors to get you there.

This is old-world elegance made modern.
And yep—you can build it all with Luxury Vinyl Plank.

What Is European Revival Design?

European Revival is romantic, historic, refined, and just a little dramatic—in the best way.

✔️ Arched doorways
✔️ Warm terracotta, olive, cream, and gold
✔️ Carved wood accents and iron details
✔️ Classic furniture, real drapery, and rich texture
✔️ Subtle luxury, never loud

It’s not rustic. It’s not cold.
It’s deep, layered, timeless.
And it all starts at your feet—with flooring that feels rooted in tradition, but made for real life.

Why LVP Is Perfect for European Revival Spaces

Listen—we love reclaimed French oak and hand-scraped hardwood as much as the next flooring nerd.
But you’ve got pets, kids, humidity swings, and… you don’t want to baby your floors for the next 30 years.

That’s why Luxury Vinyl Plank (LVP) is the not-so-secret weapon for building that old-world charm with new-world durability.

✅ Waterproof and worry-proof
✅ Scratch-resistant (those carved legs on your vintage table won’t leave dents)
✅ Stain-resistant (yes, you can drink Chianti in here)
✅ Easy to clean, low maintenance
✅ Incredibly realistic wood visuals in every tone and grain you’d find in the Alps, the Riviera, or old-world France

How to Design a European Revival Look with LVP

Let’s get into the details, Rick-style.

1. Start with the Right Color Palette

Your flooring should complement a palette of:

• Warm beiges and creams

• Dusty greens and muted terracottas

• Rich walnut, white oak, and rustic hickory tones

• No high-gloss! You want matte or low-sheen for authenticity

Provenza Floors and Garrison Floors offer incredible wide-plank LVP with European wood tones and textures that mimic 200-year-old flooring… without the creak.

2. Go Wide, Long, and Seamless

European style is about grandeur and flow. That means:

• 7"–9" wide planks

• Long lengths for fewer seams

• Smooth or lightly textured finishes

• Natural edge detail or micro-bevels—not fake grooves

Palmetto Road and Happy Feet both have wide plank formats in wood tones that scream “villa,” not “vinyl.”

3. Accent with Iron, Stone, and Rich Wood

Once the floor’s in place, layer it up with:

• Matte black or brass fixtures

• Stone countertops or plaster-style walls

• Arched mirrors and soft textiles

• A dramatic chandelier or antique hutch

Let the LVP create the foundation—and let the rest of the space rise up around it.

Where European Revival LVP Works Best

Formal living rooms with arches or exposed beams
Primary suites that feel like boutique hotels
Wine bars or reading nooks with drama and depth
Dining rooms with character
Bathrooms where you want stone-look floors without the cold tile
Commercial spaces (think salons, showrooms, boutique retail)

Whether you're building a forever home or adding a little "ooh la la" to your flip, LVP lets you get fancy without the fuss.

Brands We Recommend for This Look

Provenza Floors – the gold standard of old-world vinyl beauty
Garrison Floors – rich finishes, wide planks, and textural variety
Palmetto Road Floors – stylish, budget-conscious, and on-trend
Cortec – high-performance, moisture-loving with style to match
Shaw + Stanton – classic tones, timeless patterns, and available formats

Ask us about in-stock or quick-turnaround selections—we’ve got them ready to install.

Why McGrath Is the Key to Pulling It All Together

We’re not just selling you planks.

✔️ We help coordinate your paint, cabinets, trim, and flooring
✔️ We understand transitions between modern and traditional rooms
✔️ We’ve installed in everything from farmhouses to French-inspired estates
✔️ We give honest advice and real service—no gimmicks
✔️ We’ll make sure the floor is the thing that elevates everything else in the room

In short: you bring the vibe—we’ll lay the foundation.

Ready to Revive Your Home with a Little European Elegance?

Step into the old world with the performance and price point of the new.

Visit our showroom at 1010 Perrone Way, Suite 110, Franklin, TN
Call Rick at (615) 207-0427

Bringing class back to the floorboards, one plank at a time. - Rick McGrath

(Floor shown https://www.garrisoncollection.com/product/harper)